Your current and future customers are talking about many of the same concerns. Paying attention to their social media threads yields valuable clues for connecting with them more effectively.
Over 90% of employees assigned responsibility for Social Media have other responsibilities as well. Since most people’s workflow ebbs and flows, the attention paid to social media also ebbs and flows. For social media efforts to succeed, consistency is essential. What training have those responsible for social media in your organization had? It’s likely they’ve have had some here and there but that’s all.
The connection to growing the customer base is the element of Social Listening. Your customers, suppliers, and employees are all to be found on social media. They are talking about what matters to them. That is to say, the mind of the customer. When we do a good job of listening, anticipating their needs and diversifying your customer base becomes easier.
RFG Marketing has staff trained and certified in social media by an independent agency. Certification requires taking formal training followed by a comprehensive exam. We are well-positioned to guide your social media marketing, so it bolsters everything else.
Contact us for more discussion about the numerous benefits of social media as a comprehensive tool. Let RFG Marketing show you how to increase business growth and profitability.