The starting point for every business is their customers, this is where we begin. Our first step for both new and existing clients is sitting down to discuss their current situation. Together we determine the nature of customer or employee evaluative information that leads to performance excellence. The goal is high-quality customer/employee engagement. We then determine the most appropriate means of collecting information, gather it, and deliver both detailed and summary reports.
RFG Marketing began operation in 1993. Our staff offers decades of data analysis, public policy, and report writing experience. Our seasoned perspectives of the research process are especially valued. Areas of expertise include search engine optimization, social media, executive phone interviews, survey design, and focus groups.
Industry experience includes: supply chains, manufacturing, health care services, telecommunications, software services, and the metals industry (stainless and carbon steel, bronze, aluminum, and titanium).
Our Customers’ Comments
RFG Marketing is proud of the relationships we have with our clients. Here is a sample of our customer feedback:
Bob demonstrated early his commitment to administer a fair survey, a survey that is easily interpreted and understood, and to have minimal impact on production. Each year as he administers the survey he notes areas that can be improved upon and applies those improvements the next year.
The outcome of the survey is presented in a professional manner, with an Executive Summary outlining the results, highlighting areas for improvement, and suggestions as to how to achieve those improvements. The detailed portion of the report is presented graphically to easily compare results from year to year. Bob personally reviews the survey results with the COO and me.
I’m happy to respond to your request as we had a very positive experience with Bob Gross and I would recommend him highly. The survey he conducted for us was thorough, fully explained and valuable to us not only in validating our current marketing programs, but helpful in planning new strategies. It also clearly pointed out areas in which improvement was necessary, which is the most important information of all.
One or two of our customers did refuse to fill out the survey saying that they just don’t have time for that sort of thing. But it was a minority. Most seemed to be perfectly willing to give us the information we requested. When Bob got a negative response to the survey, he just politely said “OK, we understand,” and moved on to the next one. So it didn’t create any ill will with existing customers.
We definitely plan to use Bob’s services again. He’s easy to work with, delivers what he promises, is reasonably priced and offers a valuable service.
Company History and Background
Owner Robert “Bob” Gross has over 30 years of experience developing and implementing successful customer and employee feedback programs. His education includes an MBA from Capital University and a Bachelor’s degree from Miami University of Ohio. He is a past president of the Columbus Chapter of the American Marketing Association. Contact him directly at: 614-298-8511.
RFG Marketing’s focus is assisting our clients’ sales and marketing process with their customers’ essential needs in mind. We provide straightforward, easy-to-understand information our clients can act on to improve business performance.
A second and related focus is assisting clients in learning more about their employee insights, perceptions, and needs.
Consistency and Commitment
As an advanced (Seventh Dan) student, martial art is my passion. The years of training have taught me the worth of commitment and consistency. As a professor at Columbus State Community College, my favorite course is Business Ethics. Not everyone approaches ethics in the same way, but all agree about the importance of a good reputation.