Competitive Customer Relations
RFG Marketing works with businesses like yours to develop the mix of information gathering techniques best suited to each particular situation. We develop customer retention strategies for based on what they are really thinking. Digging deeper to analyze what employees think about customer needs provides additional insight into the competitive environment.
The Voice of the Customer can be heard via interviews, focus groups, process analysis, front line employee interviews, examination of internal data, as well as surveys.
Distinct Customer Groups
We get into specifics for special customer groups. Examples include high-revenue or international accounts that may differ from those of the rest of your customer base. Your internal customers’ (e.g. dealer networks for some companies) needs are important too. Contact us today about learning what your different groups of customers are thinking.
Share in Your Customers’ Success
Especially during times of economic growth, you need to know what customers need now to rebuild. RFG Marketing asks the right questions so you have the right information to ensure that customer service is a competitive advantage.
Invest in making customer interactions more effective and profitable by finding out:
- The specific areas where improvements in customer service will have the greatest impact.
- How the performance of your suppliers is affecting your competitive position.
- How well your employees understand what your customers care about most.
- Improvements you can make serving internal customers that will have a positive effect on service to external customers.